17 New Education Advertising Awards in 2017 (And Another Best of Show!)
We are proud to announce that we had 17 wins in the 32nd Annual Educational Advertising Awards (formerly the HEMR Awards). Over 2,250 entries were received from more than one-thousand colleges, universities, and secondary schools from all fifty states and several foreign countries.
We picked up awards for a range of work, including a “Best of Show” award for the Niagara University Viewbook! With that win, we’ve now won an Educational Advertising Awards “Best of Show” every year for the last decade.
We’re thrilled to have won for this piece in particular; at a time when so much of what we do is moving online and being reduced to micro-interactions, this piece takes advantage of the physicality of a printed piece. Setting Niagara apart from a largely homogenous field of competitors, the large viewbook has waterfall pages that interact with the neighboring spreads to share a deeper story—taking time to fully explore and making Niagara memorable. Check it out:
We also won awards for a range of other pieces. Here’s the full list:
GOLD – “No Matter” Adler Radio Spot
MERIT – Marketing Campaign
GOLD – Dean College 2016-17 Viewbook
MERIT – Financial Aid Award Piece
Lycoming College: Campaign for a Greater Lycoming
SILVER – Campaign Mark
BRONZE – Campaign Wrapper / Case Statement
University of Maryland Eastern Shore
GOLD – Student Handbook
BRONZE – Institutional Homepage
SILVER – Nursing Program Announcement Brochure
St. Mary’s College of Maryland
SILVER – Enrollment TV Spot
MERIT – Outcomes Brochure
Ursinus College: Keep the Promise Campaign
GOLD – Campaign Mark
SILVER – Keep the Promise Campaign Microsite
MERIT – Campaign Wrapper / Case Statement
GOLD – “Wolverine” Video Spot
This year we were able to work on a couple advancement campaigns, and we’re happy that we won several awards for both Lycoming College’s “Campaign for a Greater Lycoming,” and Ursinus College’s “Keep the Promise Campaign.” CCA has always created very successful enrollment marketing materials, but our team appreciates the opportunity to conceptualize, write, and design campaign that will be reach out to alumni—some of which we helped recruit!
Contact us to get started on your next enrollment or advancement campaign.