Allow us to introduce you to Greg Leguire, one of our super awesome, super talented production designers. His passion for visual communication and web development helps him excel at all-things design focused. A graduate of The College of Saint Rose, his work has been featured in Air National Guard advertisements and in apparel design for […]
November is the month of gratitude. We give thanks to friends and family, invite them over for Thanksgiving and football, and ring in the holiday season together. We’re thankful for our education, too, and our alma maters know it. That’s why Giving Tuesday has played such an important role in college fundraising over the past few years. On Giving Tuesday, […]
At a recent high school college fair, I heard questions ranging from “What are your financial aid packages?” to “What types of accelerated programs do you offer for graduate school?” I volunteer for undergraduate admissions for my alma mater, handing out dozens of information packets and talking about why they should consider applying. You’d think […]
As higher ed marketers, we’re passionate about college, and we’re loyal to the schools we came from. So we know how important the annual Homecoming tradition is. It’s a time for coming together and for examining our relationships with our students and alumni. So how can we, as marketers, harness the energy and enthusiasm of […]
It’s back-to-school season here at CCA, and we’re seriously ready for it. Coffee? Check. Mood boards? Check. Late-night creative brainstorming plus MORE COFFEE? Check check check. Gif roundup to capture the experience? QUADRUPLE CHECK. Here we go: When you find out summer melt didn’t affect any matriculation numbers. When all this talk of Homecoming […]