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03Nov

Five Things to Know About Twitter: The Five-Minute Guide

You have undoubtedly heard of Twitter, and perhaps your college admissions department even has a Twitter account or two. But if you don’t use Twitter regularly, tweets often read like a strange jumble of code. Because each Twitter message has a limit of 140 characters, people are quite ingenious when it comes to packing as much information as possible into their messages. 

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03Nov

If you don’t know where you’re going, how will you know when you get there?

Last year, on a trip to a remote college in Upstate NY, my GPS lost its satellite connection as I drove in the shadow of the Catskills. Having no paper map or printed directions, I wandered aimlessly; wasting precious fuel and time, and feeling utterly powerless until I serendipitously spotted a sign that pointed me to my destination.

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03Nov

Revealing Stealth Applicants with Content Marketing

You don’t know Angela. She hasn’t requested information. You haven’t corresponded with her. But one day her application to your school arrives in your in-box, disrupting all of your notions about “the funnel” and traditional prospect management.

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03Nov

Will We See You at INBOUND 2014 in Boston?

CCA is in travel planning mode. This year’s INBOUND, an annual conference that brings together marketing professionals from across the globe, is set to take over the Boston Convention & Exhibition Center from September 15-18. More than 5,000 people attended last year, and we couldn’t be more excited to join the crowds this time around.

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22Oct

5 Non-Marketing Things I Learned at #INBOUND14

Did you read our previous post? That’s where you’ll find all the important lessons that #INBOUND14 speakers imparted to their audiences. Here? This is where I, CCA’s content strategist Melissa F., unload the other things I learned at the annual conference. If you plan on going to more conferences, you might find these useful. Here we go. 

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