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02Mar

It’s Award Season: 14 Education Digital Marketing Awards Go To…

As a passionate team of marketers who work exclusively in the higher education vertical, CCA absolutely loves this time of year. With 26 HEMR awards in the bag for our partner institutions, it’s time to celebrate the winners of the 2016 Education Digital Marketing Awards. We racked up 14 total!

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02Mar

It’s Award Season: 26 HEMR Awards Go To…

Move aside, Oscars. The 2016 Higher Education Marketing Report awards have been doled out, and many of our partner institutions won! Collectively, we swept up a whopping 26 HEMR awards in all different categories, from videos to viewbooks, search pieces to brochures. Check out the list.

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22Jan

Three Innovative Ways to Improve Your Alumni Engagement

During a recent client campus visit, I had the opportunity to meet with the College’s advancement team. Just weeks before going public with their largest ever comprehensive campaign, the team was lamenting the untimely realization that the bulk of the College’s communications with its alumni were almost singularly focused on soliciting donations. Their concern, of course—an absolutely valid one—was that their alumni had grown fatigued, and maybe even disenchanted with their alma mater, feeling that all the College really cares about is the next donation. 

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01May

How to Increase Email Open Rates for Your College

Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.

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02Mar

And the HEMR Awards Go To…

The winners list for the 30th Annual Educational Advertising Awards is out—and we’re thrilled to announce that CCA has won not one, not two, not three (this could keep going for awhile…), but TWENTY-NINE awards! 

We’re Listening. Let’s Talk.