As a passionate team of marketers who work exclusively in the higher education vertical, CCA absolutely loves this time of year. With 26 HEMR awards in the bag for our partner institutions, it’s time to celebrate the winners of the 2016 Education Digital Marketing Awards. We racked up 14 total!
Move aside, Oscars. The 2016 Higher Education Marketing Report awards have been doled out, and many of our partner institutions won! Collectively, we swept up a whopping 26 HEMR awards in all different categories, from videos to viewbooks, search pieces to brochures. Check out the list.
During a recent client campus visit, I had the opportunity to meet with the College’s advancement team. Just weeks before going public with their largest ever comprehensive campaign, the team was lamenting the untimely realization that the bulk of the College’s communications with its alumni were almost singularly focused on soliciting donations. Their concern, of course—an absolutely valid one—was that their alumni had grown fatigued, and maybe even disenchanted with their alma mater, feeling that all the College really cares about is the next donation.
Want to know how your institution’s recruitment emails stack up against others in your field? According to Silverpop‘s latest email marketing metrics benchmark study, the mean unique open rate in the education space clocks in at around 25 percent. If you’re not satisfied with the number of opens you’re seeing in comparison to that average—or if you just want to do better—there are a lot of tried-and-true tactics you can implement to improve those results. Here are a few.