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12Mar

An Admitted Students Day Alternative in Light of the Coronavirus

With the increasing spread of the Coronavirus nationwide, colleges and universities are balancing the demands of a competitive admissions landscape and yield season with the safety and well-being of their prospective students and families and that of their own campus community. That leaves institutions with a very big question… Do we cancel our spring events? […]

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07Mar

Check Out Our 2020 ADDY Award Winners

This year’s ADDY Awards show was one for the books. The theme was all about the 90s (we were seated at Table “Jagged Little Pill,” love you, Alanis), there was NO snow on the ground (finally!), and we took home four shiny new ADDY awards (woot!). Special thanks to the Capital Region Advertising Federation for […]

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03Mar

The Flip Side of NACAC Changes: Student Retention

By Melissa Fiorenza   When the recent NACAC changes inevitably come up in conversation among higher ed professionals, the strategies usually first discussed are those that I like to call being “on the offense.” Things like: offering enticing Early Decision incentives (first choice housing, first dibs on class selection, premier parking spot for freshman year, […]

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03Jan

Case Study: Experiential Marketing for College Open Houses

Experiential marketing can do what no other channel or tactic can: change a relationship from being simply transactional to a personal connection that is emotional and transformative. That’s the single best way to look at any campus visit experience. From large admissions events to one-on-one tours, these are your opportunities to bring your brand to […]

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16Dec

5 Essential Digital Marketing Tips for 2020

Do you ever get caught up in a whirlwind of acronyms, analytics, and data? Lots of marketers do. My advice? Keep it simple. Stay focused. Avoid the noise of algorithms (they’re changing constantly) and pocket these five evergreen guidelines for digital marketing as you head into 2020. Huge h/t to the awesome presenters from Digital […]

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