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Quick Takes: Lauren’s Advice for Working With An Agency & More

It’s impossible to partner with CCA and not get to know Lauren Herrington, our Vice President of Client Services.  At the helm of our client services team, Lauren is as outgoing, supportive, and personable as they come. When she’s not meeting virtually or in-person with a client, she’s thinking of them. When she’s not taking […]

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Town-Gown Relations: Building a Long-Term, Mutually Beneficial Relationship

If your academic institution wishes it had a more harmonious relationship with the city that surrounds you, you’re not alone. You understand that when universities and their host cities really sync, the benefits of positive town-gown relations can be plentiful, such as  increased capital and financial resources,  bringing in high-quality talent and leadership,  spurring economic […]

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CCA Wins 17 Educational Advertising Awards, Including a Best of Show!

The winners list is out for the 36th Annual Educational Advertising Awards, and CCA is happy to say we snagged SEVENTEEN awards on behalf of our clients—including a Best of Show for a video we produced for the University of Richmond. Take a look at the list below, and let us know if you want […]

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How Your College Can Use TikTok Without Trying Too Hard to Be Cool

When someone on your college or university’s marketing team brings up TikTok as a new way to connect with students and prospective students, there’s a good chance that what follows is a moment of awkward silence, right? Someone says they will look into how to use it effectively, and the conversation ends there. Because let’s […]

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Quick Takes: Kiera’s Fondest Client Memory and More

Our team at CCA may be small, but our collective experience in marketing spans far and wide. Take our Account Supervisor, Kiera Lacy, for instance. Kiera brings to CCA all the knowledge she’s gleaned from her days at Saatchi & Saatchi, Media Logic, and the Patient Experience Project, all the decision-making skills of a client […]

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