Known for its innovative, interdisciplinary approach to professional education and preparing students for the future of work, Thomas Jefferson University is a private research university located in Philadelphia. The university was founded in 1824 as a medical school. Since merging with Philadelphia University in 2017, Jefferson now offers programs in the areas of architecture, business, design, engineering, fashion & textiles, health, medicine, nursing, science, and the social sciences.View all Work
Enrollment Campaign: MPH
When your digital creative is so clean it squeaks, that’s when you get results.
CCA’s task was to support enrollment of Jefferson’s accelerated on-site MPH program by increasing the number of inquiries. We began by develping an airtight media plan, leveraging their exisiting CRM list of inquiries, and a number of social, PPC, and display tactics—from behaviorial to contextual, hyerlocal, retargeting, and beyond.
In just 8 weeks, the campaign collected 1,660 leads and had fantastic momentum right up until the end of the flight.
- 6,454,635 Impressions
- 20,166 Clicks
- .31% CTR