In past lives, we marketed Volkswagen, Visa, Sesame Street Workshop, L.L.Bean, and Toyota. We wrote for Hearst magazines, worked for the I Love NY campaign, and directed videos in cities across the world. But we’re all at CCA because we choose higher education. We owe our success to the opportunities afforded by our alma maters, so for us, there’s nothing more rewarding than helping students find where they belong and uncover their own passions. And in the meantime, we eat a lot of sushi and drink a lot of coffee. Want to meet for lunch?


Daniel Kehn President

In his almost 20 years at CCA, Dan has worn many hats. Beginning in client service, Dan next assumed the role of lead brand strategist. Outside of his current role as president of the agency, in which he oversees agency operations and business development, Dan continues to lead CCA’s strategy team, responsible for ensuring that our partners’ authentic brand stories are crafted and then shared in compelling, differentiating, and memorable ways. Dan also directs our qualitative and quantitative discovery and research, shapes the strategic approach, and collaborates in the development of brand architecture and messaging.

Dan has led projects for many colleges and universities during his tenure at CCA, including Alfred University, American University, Bryn Mawr, Columbia University, Culinary Institute of America, Howard University, Moore College of Art & Design, Siena College, St. John’s School of Law, St. Mary’s College of Maryland, the United States Naval Academy, Thomas Jefferson University, University of Pennsylvania, University of Richmond, Ursinus College, Wheaton College, and more. He has been a guest presenter to admissions and marketing teams and at the AMA Symposium for the Marketing of Higher Education.

Before joining CCA, Dan served as Executive Director of International Student Advisors and the American School of International Training in Seattle, WA, where he was responsible for creating, marketing, and overseeing short- and long-term international education programs with schools overseas and throughout the United States. Prior to that, he served as an Education Specialist at the New York State Education Department’s Center for Multinational and Comparative Education. Dan earned his BA in English from Siena College and an MA in International Policy Studies from the Middlebury Institute of International Studies.

Darcy Sokolewicz Executive Vice President

As Executive Vice President, Darcy works closely with our president to manage agency operations, new business development efforts, and marketing initiatives for the agency. In addition to her EVP role, Darcy leads our media planning and buying team in developing media strategies that deliver successful results. Here at CCA, she has built record-breaking media plans for the New York School of Interior Design, Alfred University, Siena College, Thomas Jefferson University, Wheaton College, and many more. In 2015, she was invited to present at AMA’s Symposium for the Marketing of Higher Education on her work for Boston College, and has since won countless HEMR and ADDY Awards for multiple other clients.

Prior to joining CCA, Darcy spent close to a decade managing media teams at both Mullen and Arnold, the top two advertising agencies in Boston. While there, she developed comprehensive media strategies and executions for Volkswagen, Swiss Army Brands, Sesame Street Workshop, L.L.Bean, and Goodyear, among many others. She also worked with new business teams to explore advertising opportunities for prospective clients across industries. 

Darcy holds a BA in Communication and Media Studies from the State University of New York at New Paltz. When she’s not working, she can often be found on the road—hiking, skiing, traveling, or visiting family and friends with her husband, John and daughters Eva, Kate, and Madelyn.

Lauren Herrington Vice President of Client Services

As VP of Client Services, Lauren manages and mentors CCA’s account team, is responsible for fostering our client relationships, and collaborates with every team member to keep projects on strategy, on time, and on budget. In addition, Lauren oversees the agency’s contracted forecast and projections, and she is a key player in our new business development efforts. In 2019, she presented alongside Siena College at AMA’s Symposium for the Marketing of Higher Education.

Some of the accounts Lauren has managed at CCA include Adelphi University, Iona College, University of Richmond, Thomas Jefferson University, and Alfred University. Since joining CCA in 2008, she has overseen the production and execution of countless award-winning viewbooks, travel pieces, media flights, brand platforms, digital and content marketing strategies, and much more—and is beloved by clients for being extremely responsive, organized, strategic, and budget-conscious.

A graduate of the State University of New York at Oswego with a Master’s in Communications from SUNY Albany, Lauren lives with her husband and two sons on their family farm in upstate New York. You can usually find her cooking, reading, or making cameos in the videos posted to the Herringtons Pumpkins Facebook page.

David A. Moore Creative Director

A graduate of Yale University, David earned his stripes with more than two decades of experience working as an art director, designer, illustrator, and copywriter in large advertising agencies, small digital design boutiques, and as an independent contractor.

His work has won multiple awards from the Print Magazine Regional Design Annual, the Communication Arts Design Annual, the Communication Arts Illustration Annual, Pharma Marketers 360 Magazine Greatest Creators, as well as numerous ADDY, CASE, and HEMR awards and Best of Shows. His industry experience includes clients as diverse as international banking and pharmaceutical corporations, local punk bands and dive bars, national retail brands, regional theatre companies, and of course, a multitude of colleges and universities.

The son of a sociology professor and a hospice chaplain, David was born in Boston, Massachusetts and raised in Detroit, Michigan. A father of three, he and his wife currently make their home in Cleveland Heights, Ohio. In his spare time, he’s an avid bagpiper, having shared stages with groups as diverse as the Dropkick Murphys, the Buffalo Bandits professional lacrosse team, and the Carolina Hurricanes of the NHL, and the Erie County Sheriff’s Department. It’s that combination of Midwestern work ethic, Ivy League education, and Celtic pride that make him one in a million.

Colleen Hukey Senior Art Director

With years of professional experience designing for digital and print mediums, Colleen brings to CCA what every client demands: creative versatility in an interconnected world—and a designer who thinks like a digital strategist. During her time at CCA, Colleen has produced award-winning collateral and executed highly successful media campaigns for clients such as Alfred University, St. Mary’s College of Maryland, and Wheaton College.

Prior to CCA, Colleen held impressive roles at a publishing agency and most recently a marketing agency, where her experience in digital design really took off. She produced countless animated banner ads, social graphics, video ads, emails, websites, landing pages, and beyond for clients like BMW, Clarkson University, and Fort Ticonderoga.

A SUNY Oneonta graduate with a bachelor’s degree in Computer Art, Colleen also spent a semester at sea with the University of Virginia, visiting 12 countries via cruise ship to acquire global economic, leadership, and cultural awareness skills—while at the same time enhancing her knowledge of the art world. She currently lives in Clifton Park, New York with her husband, where their lives revolve around their dog and cat.

Gregory Leguire Senior Art Director

A graduate of the College of Saint Rose, Greg has devoted his career thus far to higher education marketing. As a Senior Art Director at CCA, Greg designs and produces creative for nearly all of our clients—from St. Mike’s College to Hilbert College to Siena College. Over the years, his cutting-edge work has won multiple ADDY awards as well as a Judges Choice Award for the innovative welcome kits he created for incoming MEd and EdD online students.


Before joining the CCA team, Greg worked as an agency contractor with the Vermont Air National Guard to help with their recruiting and marketing efforts. He then went on to become Senior Graphic Designer for three years at his alma mater. During this time, he redesigned the Saint Rose alumni magazine, worked on campaigns for both undergraduate and graduate admissions, the president’s office and the college’s annual giving fund, all for which he won multiple HEMR and CASE awards. In addition to his design skills, Greg also has a special knack for printmaking and illustration—and even contributed his drawing talents to the likes of Beekman 1802 and the Vischer Ferry General Store.


Greg and his wife are the proud parents of two dogs, Reptar and Gus. In his free time, he enjoys outdoor activities such as woodworking, fishing, camping and gardening, and is a self-proclaimed “tinkerer,” always working on something for his home, family, or friends.

Melissa Fiorenza Assoc. Vice President, Content Strategy

In her role as the agency’s lead content strategist and copywriter, Melissa is responsible for helping our clients connect with their audiences across all mediums through the power of words, experiences, and content marketing. Since her start at CCA in 2014, Melissa has managed over a dozen client blogs, written award-winning print and digital pieces, collaborated with the media team on record-breaking campaigns, and helped clients reimagine their campus visits. She has also presented at HubSpot’s INBOUND conference and AMA’s Symposium for the Marketing of Higher Education.

Before joining CCA, Melissa was a full-time magazine editor at both Time Inc. and Hearst Corp., as well as a freelance writer in New York City. Her work has appeared in publications and on networks such as Health, The Today Show, Prevention, The Daily Beast, Green Business Quarterly, Energy International Quarterly, CBS, and Cosmopolitan. After returning upstate in 2010, Melissa worked at Media Logic for clients including The Ritz-Carlton and Visa. She also took on freelance clients ranging from winemakers to law enforcement technology. In 2013, Skyhorse Publishing published her first book, Twentysomething Girl.

A Tufts University graduate with a BA in English and a minor in Mass Communications & Media Studies, Melissa lives in Latham, New York with her husband and two kids. In the mornings you can find her at Orangetheory Fitness, and at night she’s marathoning Netflix shows or surfing TikTok when she should be sleeping.

Heidi Basso Director of Project Management

The skillful architect of CCA’s processes, Heidi efficiently keeps the creative, account, media, and digital teams on track with impeccable organization and scheduling skills. She runs a tight ship at all internal meetings and never lets anyone miss a deadline or go over budget.

Her almost 20 years of experience in project management include similar roles at Overit and Media Logic in Albany, where she managed workflows for major financial service accounts, including Visa, Chase, and Wells Fargo. She also handled projects for health insurance providers like MVP Health Care; service companies like Appolo Heating, H&V Collision, and CDTA; and schools such as Maria College and Doane Stuart. 

A State University of New York at Oswego graduate, Heidi is passionate about collaboration and implementing new web-based tools that make everyone’s lives easier. Outside of CCA, she and her husband like traveling with their three kids—and you can bet their itineraries are airtight.

Jay Feit Director of Operations & Print Services

A consummate professional with a vast store of production knowledge, Jay brings to CCA extensive experience in all aspects of print procurement and production, as well as mailing and fulfillment. He has over 30 years of experience in these areas, working with large financial accounts, numerous retail and B2B businesses, and of course many colleges and universities. Additionally, Jay manages CCA’s IT needs and also works closely with the Finance and Project Management teams.

Jay began his career as a graphic artist with the Albany-based marketing firm Media Logic. Over two decades with Media Logic, Jay played a significant role in helping the firm grow from just three people into a booming business employing more than 70. Jay held a variety of senior-level positions with the firm, ultimately as vice president of print services. He also has served as vice president of procurement and quality assurance at Benchemark Printing in Schenectady, NY.

Jay earned a BFA in Graphic Design at the State University of New York at Buffalo.  A die-hard baseball fan, Jay roots for two teams: the Mets, and whoever’s playing against the Yankees. He lives with his wife and two daughters in Clifton Park, NY.  And when he is not spending time at home with them, you can find him wandering the golf courses throughout the Capital District.

Karen Dolge Director of Media Planning & Buying

Karen joined CCA in 2012 with more than 20 years of advertising, media planning, and buying experience. She works closely with CCA clients to develop comprehensive media campaigns in an effort to help achieve their goals and objectives. Most recently, she helped build successful media plans and implemented strong, negotiated media buys for Siena College, Cabrini University, Alfred University, the New York School of Interior Design, and Thomas Jefferson University.

Prior to joining CCA, Karen worked at Initiative Media (an IPG company) and Eric Mower & Associates, where she developed strategic media plans and negotiated and implemented media buys for AT&T, Applebee’s, First Niagara Bank, New York Tourism (the I Love New York campaign), Sprint, and regional Honda dealers, to name a few. 

Karen holds a BA in Broadcasting/Mass Communications from the State University of New York at Oswego. In addition to raising two incredible kids with her husband Brian, she’s also CCA’s fitness inspiration, having run 32 marathons and counting.

Kiera Lacy Account Supervisor

A wealth of marketing and account management experience makes Kiera an invaluable asset to the client services team at CCA. In addition to being a responsive liaison between our clients and internal teams, Kiera is quick to offer solutions, corral the teams for brainstorming sessions, and make on-the-spot decisions to ensure work moves efficiently and on budget.

Before CCA, Kiera worked for a number of nationally renowned agencies in New York City and upstate New York. At Saatchi & Saatchi, she worked in client services on the Toyota account, where she managed integrated marketing campaigns, including both broadcast and digital. After that, Kiera worked at Media Logic in Albany, NY, working on various healthcare marketing accounts. She also worked at the Patient Experience Project in Saratoga, where she worked on marketing campaigns for the launch of genetic treatment therapies for rare diseases.

The Manhattan College graduate holds a degree in marketing and now lives in Loudonville, New York her husband, their son Noah, and their black lab, Cosmo. On the weekends, you can usually find the family of four spending their time outdoors, hiking in the Adirondacks

Nicole Hoffay Senior Account Manager

Having been on both the agency side and client side of the marketing relationship in her previous roles, Nicole brings to CCA a passion for customer service and an appreciation for the needs of all partners involved. From new client discoveries to market research to simply being a sounding board for all her clients, Nicole takes each project from start to finish with budget and deadlines in mind.

Before CCA, she was Director of Marketing and Park Operations for Flight Trampoline Park in Albany, NY, where she developed internal campaigns and worked with various media outlets as the point person for all things marketing—a role that equipped her with the ability to make decisions fast and thoughtfully at the same time. Prior to Flight, Nicole served as the Events and Promotions Manager at Ed Lewi Associates, where she worked closely with clients including the New York Racing Association and the Times Union.

A Siena College graduate with a bachelor’s in marketing, Nicole continues to have an over-the-top-love for Siena, bleeding green and gold even as she travels the world with friends to catch the best concerts, or enjoys a night in with her husband and lab fur baby, Brantley.

Kayla Germain Account Supervisor

In her role at CCA, Kayla brings a blended background of higher education, agency experience, and strategic marketing. Kayla’s enthusiasm and upbeat attitude, coupled with her knack for coordinating and organizing multiple projects, makes her a great client advocate and CCA team member.

Kicking off her career at The College of Saint Rose as a digital marketer, Kayla dove headfirst into the fast-paced world of higher education. Realizing quickly that success came from cross-campus collaboration, she worked to make connections from admissions to campus dining and everywhere in-between. Broadening her experience, Kayla entered the client services field at healthcare marketing agency Smith & Jones. After spending time in healthcare/health tech, Kayla returned to her higher ed marketing roots.

For her own bachelor’s degree, Kayla ventured to Western New York to attend the State University of New York at Fredonia, where she studied the art of communications—when not cheering for the Buffalo Bills. After graduation, she returned to the Capital Region for a master’s from The College of Saint Rose.

In her spare time, Kayla, her husband Chris, and their two kiddos can often be found exploring the rail trail near her home in Delmar, NY or spending time at home mastering the art of hide-and-go-seek.

  • 38

    Years of Higher Education
    Marketing Experience

  • 300

    (and counting)
    College & University Partners

  • 13

    Consecutive Years
    HEMR Best of Show

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