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Case Study: Best Practices & Tips for Digital Creative

You can have the strongest media plan ever, but if your creative assets aren’t top-notch, it’ll all be for naught. Need to brush up on best practices and get some new ideas? The creative—along with the media strategy— that we produced to promote Thomas Jefferson University’s MPH program generated over 1,600 leads in just 8 […]

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10 Radical (Maybe Ridiculous, Maybe Effective) Marketing Ideas for Higher Ed We’d Love to Work On

To know CCA is to know we eat higher ed marketing ideas for breakfast. Probably our favorite ask from any client is: “What are your ideas for…” And at least once in every single internal meeting, you’ll hear one of us say: “Wouldn’t it be cool if…?” And sometimes, those ideas are ridiculous. But you […]

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3 Ways Not Having Detailed Personas Can Cause Trouble

Imagine signing up for an online matchmaking site and stumbling upon someone whose profile is blank except for an attractive picture. But there’s no description, no “must love” requirements, not a hint of “long walks on the beach.”  You wouldn’t reach out, would you? You have nothing to base a conversation on so you’re not […]

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Quick Takes: Jay’s Biggest Office Pet Peeve And More

One of the best parts of working with a small-by-design agency like CCA is that you’re likely to meet every single one of us at some point. And one of the best parts of working at one is being able to get to know our colleagues on a professional and personal level. It makes the […]

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Case Study: How to Attract & Convert Graduate Audiences

Established professionals, career changers, and recent college grads all have one thing in common: they’re slammed. To get their attention, you have to meet them where they are. Tasked with driving interest and inquiries for the New York School of Interior Design’s graduate and continuing education programs, we got to work on a media plan […]

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