As higher ed marketers who work with a number of institutions, we recognize how difficult this time is for all of you in-house at a college or university. It’s frustrating. It’s time-consuming. There are so many decisions to make. So many what-ifs, and lots of limited resources. We’re watching the news and reading both the […]
If you’re going to fill seats, you have to fill your funnel. That was the task at hand when Boston College’s Carroll School of Management contacted CCA. At the time, demand for an MBA in the heavily competitive Boston higher education market had been in a downturn for almost a decade—but Boston College is a […]
When it comes to our finished work, what gives us the most sense of accomplishment are the results. When we hit our client partners’ goals—and better yet, exceed them—that’s what we celebrate first and foremost. However, that certainly doesn’t mean we aren’t absolutely thrilled when our industry recognizes the work we’ve produced. And this year, […]
As a result of the Coronavirus disease outbreak, nearly every college and university professor is having to move their instruction online. For many, that’s uncharted territory. For others, they may have experience teaching online—but certainly not during a pandemic. The good news is: through compassion, open-mindedness, and guidance, we can all ride this wave together. […]
With the increasing spread of the Coronavirus nationwide, colleges and universities are balancing the demands of a competitive admissions landscape and yield season with the safety and well-being of their prospective students and families and that of their own campus community. That leaves institutions with a very big question… Do we cancel our spring events? […]