Experiential marketing can do what no other channel or tactic can: change a relationship from being simply transactional to a personal connection that is emotional and transformative. That’s the single best way to look at any campus visit experience. From large admissions events to one-on-one tours, these are your opportunities to bring your brand to […]
Do you ever get caught up in a whirlwind of acronyms, analytics, and data? Lots of marketers do. My advice? Keep it simple. Stay focused. Avoid the noise of algorithms (they’re changing constantly) and pocket these five evergreen guidelines for digital marketing as you head into 2020. Huge h/t to the awesome presenters from Digital […]
I love working with our college and university partners in helping them identify and articulate their authentic brand stories. Today’s ultra-competitive higher education landscape has made it more important than ever for institutions to do just that. Our mantra: “Position yourself today, because if you don’t, your competitors will be happy to do it for […]
At this year’s 2019 AMA Symposium for the Marketing of Higher Ed in Las Vegas, CCA and Siena College will present on the topic of experiential marketing. More specifically, we’ll talk about what led one parent to say this on Siena’s Open House survey: “I don’t think the survey captures how blown away I was […]
Lately, we’ve had dozens of conversations with colleges and universities about Gen Z and mental health. Institutions are talking about whether they’re marketing their wellness resources appropriately. Some aren’t sure they have enough resources, or if they should even make the topic a big deal. Our response to the latter? Yes! Based on new data […]